No More Boring Business Names
Creating a business name is a piece of cake with us!

Getting a logo designed is the easiest component of taking care of business logos ideas. And while you can hire a designer to take care of the designing from concept to completion, it is important that you have some business logos ideas before you get in touch with a designer because the logo needs to express you and your company and even the most talented designer in the world cannot read your mind. You need to be able to give the designer guidelines that express your passionate understanding of the company.

So there you are – trying to generate great business logos ideas but have no idea where to start. Here is a little checklist of things you can consider when you are trying to sketch out the information that will build the background that goes into your logo.

• What type of business are you in?
• Why did you choose this business?
• How long have you been in this line of work?
• How long has this business been operational?
• Describe your business in one short sentence.
• Describe your business in one word.
• Who are your competitors?
• Are you the best in this field?
• Why are you the best in this field?
• Who is your target market?
• What color or colors do you want your logo to contain?
• Why these colors?
• What do you envision the logo to look like?

There are no right or wrong answers to these questions. They just provide information that will trigger you to think more about what your logo should look like. There is an odd little suggestion for working on business logos ideas with this list of questions.  Print your answers in block letters on paper. There is something about the task of printing block letters that uses the left side of your brain to focus on the task while the right side stirs up creative thoughts.

People who start up a business have a lot of ideas about how they want to be viewed and they play around in their minds with the kind of business name they want to use.  Some people swear by online name generators. Others just know what to call their business. A lot of small businesses have traditionally tried to make the purpose of their business clear in the name they choose. Andrews Plumbing is a good example of that type of name. If you are in a small community, this works very well. Even in a larger town or city, it still works and it gets listed near the top of any alphabetical catalog such as the yellow pages.

But is it catchy? No.

Personal Plumbing is a more generic name in one way and yet it is open to misinterpretation. It could be a name of a plumbing company or it could be an avant garde and overly catchy name for an urologist.  The idea of naming is much more complicated than you might imagine until you have tried it yourself. Pam’s Pampered Poodle Parlor is another example of a catchy type of name – but it is confusing. Does Pam only pamper poodles? But trying to find a name that is descriptive and yet catchy is only part of the story.

The real dilemma these days is that the old way of catering to print ads is gone by the wayside. So many businesses advertise on the internet now that you have an extra naming pressure and that is the pressure to have a name that is also search engine friendly. Not only is this a challenge, even finding an available domain name the matches or at least comes close to your business name is a challenge. And even if you do find such a domain name, you are still facing the issue of catchy versus descriptive.